What other alternatives are there for people on the internet to find what they are looking for other than search engines?
While working on a website, I noticed that just 5% of the traffic came from the search engines and other websites. The balance of the visitors were sent by direct requests. The website was created about 90 days ago. The incoming links are scarce. The surprise is, the amount of visitors. This website has about 150 per day.
I was curious to know how the owner of the site was getting that many visitors. I was astonished to learn that he was using flyers. He is in the Adventure tourism business and has the flyers distributed to different travel related agencies. The Flyers advertise different locations and accommodations for tourists. His website address is on these flyers.
He Utilized a Graphical Designer to produce an eye catching flyer. The flyers are so amazing, that he told me he never seems to have enough. The interesting point here is that you would think that this would be very expensive compared to advertising on the Internet. The reality is as compared to Google adwords at 50 cents per click, the flyers are only 23 cents each. Google adwords could raise there price in the future. A flyer at 23 cents each can be around for a long time.
There are some people that choose to spend thousands on optimizing their websites. They gamble that they will be in the top of the results. As a second choice, they could choose to use paid advertising, However, targeting their potential customers can be difficult and costly. There are strong facts that I considered that the old fashioned flyer advertising is here to stay.
Successful targeting of your Audience is the key in Benefiting from A Potential huge response from utilizing Flyers. The travel related industry obviously is the key target. There are rental agencies, travel agencies. Hotels, just to name a few. This particular website owner that we have been discussing, has been using flyers as his main source of advertising. He than put his website on the flyer and distributed as mentioned. The results have been extraordinary. My thoughts are that when combined with offline advertising using flyers, It can obviously effect online results. Very effective advertising results.
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