Are Those Banners Cheap…Or Just Cheap?
25.09.2009 | Author: pinsondigital | Posted in Public Relations
We have all seen the ads for cheap vinyl banners everywhere on the ‘net. Those ads where you can get a 4′x8′ banner for $60-$70.  Sounds great doesn’t it, but is there a catch? Have you really looked closely at the specs [...]

A successful sign will communicate effectively and concisely. Therefore, here are some general guidelines:
In as few words as possible, clearly communicate what you are selling.
A picture depicting your product or service adds impact and clarity.
Present the image you want to project that will attract customers and entice them to stop, shop, and buy.
Determine the best sign type, size, colors, [...]

Modifying Customary Purchase Habits
One of the primary goals of advertising is to change purchase behaviors. Effective advertising can increase purchases within discrete segments of the market by introducing “intervening opportunities” along customary travel paths. This is especially so in highly discretionary areas, such as quick service foods and economy lodging, yet it holds true, also, [...]