Your opt list is probably the most important part of your business if you have an online business with an opt in page because it compares directly with the amount of potential customers you have.
There are various ways of expanding your list and every way gives your business the benefit of raking in subscribers and gaining customers in the long run. However, maximising your landing page’s (opt in page) potential should always be your main consideration. This is not just about getting visitors onto your business page but it is all about getting them to sign up for your benefit.
Let me show you some of the most successful marketing strategies to grow your opt list by having an effective opt in page.
1.Get ideas from your niches experts. – It can be a good idea to visit their site and get ideas there for your own site. A widely used technique is to collect pages of top marketers so you can use for your own; just save the pages in a swipe file and get ideas from it.
2. Keep the page free of any outbound links because you want as little reason as possible for the use to leave the page. The more links you have the more reason a visitor has to leave the page.
3. Personalize your opt-in page. Most web writers entice visitors to sign up in lists by using a personalized writing style. With your own style, users can get more engaged in the offers on the page because of their personal look and feel. Your visitors will feel as if the advertisement is truly intended for them. Present interesting solutions that your visitors can do right away. Make the most out of your pages.
4. Give ethical bribes. – These are good tools to encourage visitors to register for subscriptions. This strategy can be very effective to encourage sign ups. An ethical bribe that suits the sites theme is best for targeted following. For example you could give away free ebooks or video guides to do with health and fitness if that is your niche.
5. Experiment with your opt in page. Not all pages are as ready to implement as a finished product. Pages will need to be tweaked to suit the target market’s current trends and conditions. Google web optimizer is a great tool for testing. It helps them ensure the best possible conversion rates for the opt list.
For a great article on how to make a good opt in page by Neil Russell; The Net Cash King go to: Building Your List – Your Opt in Page