There are at least two ways to think and talk about an Internet marketing system.
According to the first definition, an Internet marketing system is a packaged business sold as software or as part of a franchised or affiliate business. It includes ads and a list of places to post the ads, as well as a ready-made website. It also comes with everything you need to sell the products for the business you are buying into.
If you believe the marketing materials, the person offering this system is phenomenally successful. You are told that you can also get rich. But be sure to read the fine print that advises that these results cannot always be duplicated. In short, somebody claims to have become rich with these products. He is now earning more money by selling his “system”.
Ask yourself two questions, please: “If this business is so successful, why is he sharing the customers and the sales with thousands of other people?” and “How many total possible sales can be made before there is nothing left?” How many people will be trying to make the same sale to the same person?
By our second definition, an internet marketing system is the same thing as an internet marketing plan. An internet marketing plan presents a specific business to the world using known marketing practices. This Internet marketing plan uses the many common marketing tactics in ways that are unique to your business and your customer.
This kind of Internet marketing system is the result of your research, your creativity, and your understanding of how your product or service meets specific needs of real people to whom you know how to speak effectively.
Because you understand customer needs and desires, the other companies competing for sales, and your competitive advantages over them, it will provide a uniquely powerful understanding of the information needed by your customers in order to decide to buy from you.
Without doubt, the two meanings of an internet marketing system are very different. Successful internet marketing systems are sensitive to the customer and to the product. The question then is what kind of business you want to be in. Will you build your future on a business-in-a-box internet marketing system that will compete with other mirror images of the same business, or will you learn to market the business you love with integrity? Do you need a plan or a system?
If you own a small business and want more information about Internet marketing systems, access five short videos at http://videos.internetleadgenerationacademy.com. Learn tactics like how to get on Google’s first page and making a video without a camera.
