Writing. It’s something we begin to do in elementary school. We grab a pen or crayon and scribble out the words that convey our thoughts. But till now, unless you wrote books that featured prominently on The NY Times Best Sellers list, or were a maven of direct-marketing copywriting, writing has been a somewhat unappreciated talent.
That’s all changed. The requirement for content is greater than ever before. Why? Because writing can make you wealthy on the internet.
Convincing Website Copywriting
When writing copy for a website, many marketing managers forget the prime goal is to convince. So they fill up the page with internal-speak (language only employees understand), and a bit of chest-thumping talk about why their company is so wonderful. Then they check it over, and they’re finished. They check it off the ‘to do’ list.
But website copywriting is meant to convince someone to buy, or at the very least to sign up for more info. This means the website needs to demonstrate how the service will improve the website visitor’s life, why this corporation’s product is a step up from the competitor’s, offer evidence that it’s superior, and include a robust call to action.
Search Engine Optimization
Search engine optimization is frequently split into “on-page” optimization and “off-page” optimization. On-page search engine optimization includes your website’s content and how it’s tagged. Off-page optimization is the links that direct visitors to your website. Google, Yahoo and Bing see links from other websites as endorsements saying “Hey, this website over here has some content that’s interesting.”
– Keyword-Rich Content
So, let’s chat about the on-page optimization. Keyword-rich website content can make you rich. That means creating a lot of content that is chock full of the keywords and keyword phrases that your prospects and clients would be likely to use when searching. If you write your content with keywords sprinkled in the correct proportions and places, your website will start to ascend the search engine rankings, attracting more visitors to your website, and more cash to your business.
– Blogging
You don’t just need keyword-rich content. You need masses of it. The most straightforward way to expand your website’s content is to blog.
– Article Marketing
Now I'm moving on to the off-page search engine optimization. Remember those links you need pointing to your website? A good way to build links is with article marketing. Yes, writing articles just like this one. See how the links point back to my website? The search engines like that. This short article is effectively gaining votes for my website that likely will help it to rise in the search engine results.
If you would like to drive prospects your way and love writing, do it yourself. If not, hire an online copywriter.
Carolyn Frith of Carolyn Frith Marketing, LLC brings over 1/4 century of marketing experience to her clients. She is focused on growing firms through content marketing, online marketing and copywriting.



