Tag Archives: ezine


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Email Newsletter! – Pros and Cons discussed here

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The usage of Email Newsletters is growing day by day. This clearly shows that email newsletters are benefiting the internet marketers. Even though email newsletters are beneficial to the internet business, it has its own advantages and disadvantages too. So, if you are a beginner to this online market first understand the pros and cons of Email Newsletter before using it.

The Pros

Email newsletters make your communication channel easy. This method carries your message swiftly to the customers and helps you to build a healthy bond between you and your customer. If you use newsletter, you are assured for good volume of web traffic.

You can have regular touch with your customers through newsletters. Most of the internet marketers send the newsletter weekly once, fortnightly or monthly. Hence, the subscribers can easily recognize your mail and show interest to visit your site. By sending frequent newsletters you are making them to give repeat sales to you.

The newsletter is a wonderful platform to expand your business. The newsletters need not be sent only to your subscribers alone and some time you will get a chance to send it to some business people also. These people may have interest in your product and this definitely will help you to widen your business.

The newsletters are easy to dispatch. You can deliver hundreds of newsletters in seconds which is not possible through traditional posting. Also traditional postal takes more time and days to reach the subscriber, hence it partially affect your business.

The cost of email newsletter is also comparatively cheap when compared with print newsletter. Also you need not send any email newsletter manually that you do in your traditional postage system. Here, you can write your newsletter, select the list of subscribers, choose the date and time to be forwarded. When you set all these things, the email news letter will be forwarded to the subscriber even when you are not available in the internet.

The Cons

The timing is problem in email newsletter. Sometime you will commit to your subscriber that you will be sending newsletters every week, fortnight, month so on. But, most of the time you will not be able to meet the deadline as you will not have sufficient staff to do the work. So, when you could not write the content in time, then it may spoil your name.

Some time you will have the intention to add some more news in your email letter, but you will not get sufficient space. The newsletters should not be too lengthy as subscribers will not show interest to read a newsletter with so many pages.

Not all the recipients are likely to read your newsletter. Most of the subscribers just delete newsletter without reading it and send it to trash folder. But, if you use an advanced autoresponder, you find out the people who are opening your email and who is not.

The one more disadvantage which I noticed in the newsletter is spam. At present all the email servers have spam filter and this filter sometime directs your newsletter to the spam folder. If your newsletter goes to the spam folder, then there is only less chance for your email newsletter gets opened by the customer.

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Professional Email Marketing

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The success of a business is not on the number of employees you have or how long you are in the business. Other than that your success is guaranteed only when you are able to promote your product through effective advertising. Earlier, few direct promotion methods were used and now with the advancement in computers, even promoting product has become online.

In the online business, from individuals to professionals prefer to use the e-mail marketing to market their product or service. But, you should plan and implement this strategy in order to get full result.

Before you forward the email message, you should know the exact reason for sending the message. Are you sending it just to expose or market your product or you wanted to bring the subscriber in your control? If you plan everything in advance and understand what you are doing, then marketing your product will be a simple one.

Sending mails to the right audience is very important. So, you should have the right tool to pick the right audience. There is no use in choosing the subscriber who is not at all interested in purchasing your product or service. The best tool that can help you building the list is an autoresponder.

The content of email should be professional. You should write only the content that is beneficial to the subscriber. Do not add any message that is boring or irritating the customer. Avoid sending lengthy messages. The information that you can add in your mail are about your new product, discounts, offers and about coupons.

When your message is worthy the subscribers may forward your message to their friends and relatives. This definitely increases the subscribers in your listing. When you are able to build the strong list, increasing the sales pitch will not be a tough one. Always add your URL after the message which helps the customers to reach your site.

Most of the subscribers in your list will have their own spam filter. This filter will direct your message to the spam folder and not to the inbox, if you have not designed it properly.

Some internet marketers forward mails daily or two days once. If you fail to send the mail in the right time, you are sure to lose a loyal customer. If the customer gets bored with your mails then he may even unsubscribe from our site. Also all the messages you send should not be sales oriented. You should send few festive wishes messages to the subscriber to build the relationship with them. Also try to add the offers and discounts in your mail message.

The profit of your online business is on the e-mail marketing. So, you should seek the assistance from professionals who can do campaign work for you. Experts know how to create content, when to send messages etc. The marketers who are behind the professional email marketing campaign will definitely achieve a lot in their business.

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3 Effective Tips to Help You Get More Subscribers

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If you want to make your email list successful then you need to find new and innovative ways to boost your subscriber rate. You’ll find tons of information on growing your list and adding new subscribers but the key lies in what kind of action you take. In order to constantly add a stream of new subscribers to your list, you need to take that extra step. In the following article we will look at 3 efficient suggestions for helping you add more subscribers. Whether you are selling a variety of mens electric shavers or the best electric shaver, you can successfully build a list using these guidelines.

An creative method to get new subscribers is to use the power of the largest social networking format, which is Facebook. This is right; not a lot of people know about this strategy because you have to have a creative mind to use it. It is not that hard to use the Static FBL, which is a Facebook app, to incorporate any kind of HTML. You can use it to place a sign up for on your Facebook page and pass along traffic from the social network and modify it. If you keep it in the HTML format, you can add the opt in form to your page. Also, if you wish, you can attach the form to the sidebar of your individualized Facebook profile by applying the Profile Box app. These days you’ll find that almost every marketer is dabbling with the idea of Facebook marketing because it has more than 500 million users and is still growing. If you truly have the desire to benefit from this social network, then you must do it quickly and be very creative. There are a lot of methods that you can take advantage of Facebook to build up your subscribers and bring in the correct kind of traffic. It might appear to be a little confusing in the beginning if you are a newbie, but you will be able to see the advantage of utilizing Facebook.

If your subscribers really enjoy your newsletter because you are providing them with excellent content, then it is likely they will want their friends to see it. For this reason, you should offer people the ability to subscribe to your publication right in the newsletter so that if someone who isn’t on your list reads it they can sign up right away and you don’t miss out on a brilliant opportunity. Besides that, it doesn’t really take much to implement such simple tactics but the results that you can generate can make a huge difference.

Another way to add more subscribers is by making some of your posts premium content by locking them with a password. You can then ask those who want to read the articles to sign up to your list. You simply offer them a preview of what they will receive with either a page of content or just a few paragraphs and then explain that they have to subscribe to your list to see the full content. This technique has proven itself highly effective because there’s nothing people like more than getting hold of free, high quality content. Regardless of if your site is about mens shavers or any other consumer product, providing quality content is important.

Last, but certainly no less important, is the footer of your site that is rarely used to its full potential! It’s true, people notice your header and your footer in equal measure. You can place your opt-in form in the footer so when people are scrolling through your page they can sign up as soon as they see it. Your opt-in form needs to be easily visible in your footer and, in fact, it should stand out of the whole site. It can include anything to attract attention from graphics to bright, bold colors.

Basically, this article explains how you can simply increase your subscribers by using easy methods. You must be special and consistently come up with new things in order to see positive results. If you really concentrate on reaching your goals for getting new subscribers, and it will not be hard at all.

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Banner Advertising: News Of Its Demise Is Premature

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You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.

Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing tool. However banner advertising has evolved — or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.

Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.

Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don’t forget that you don’t have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.

It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.

Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.

And savvy internet marketers are taking them up on these advertising opportunities.

WHY USE BANNER ADVERTISING?

Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

Your banner ad can be targeted to specific audiences and displayed on internet pages and sites matched to that specific audience.

People seeing your advertisement can instantly click through to your web site store to to learn more or to make a purchase on the spot.

You can track your results and make adjustments to your campaigns based on response. Analyzing your results can help you finetune your banner, landing page, or target audience to improve your response and sales.

Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available.

IMPORTANT POINTS TO CONSIDER WHEN PLANNING YOUR BANNER AD CAMPAIGN

There are several aspects to consider when planning out your banner advertising campaign.

The first consideration should be your ad graphic itself. These are usually animated GIF images but remember you want to attract customers — not simply attention — and remember the overall tone of your ad campaign when designing your graphic. Also keep in mind that many sites limit the file size of the graphic to somewhere between 12 and 16 KB.

Your banner can come in variety of sizes. The full banner size is 468 x 60 pixels. Some other standard banner sizes include:

Size(pixels).Type 468 x 60…..Full banner 234 x 60…..Half banner 392 x 72…..Full banner with vertical navigation bar 120 x 240….Vertical banner 125 x 125….Square button 120 x 90…..Button #1 120 x 60…..Button #2 88 x 31……Micro button

Your graphic will be hyperlinked to a target url of your choice so you may want to spend some time planning how you will track traffic and clicks. Some programs provide a tracking and statistics service for you but most individual sites can’t offer that information.

When selecting where to display your banner ad the first consideration should really be choosing a site offering information that appeals to your target audience. A high-traffic dating site isn’t going to be much good for advertising your maternity clothing line, for example.

Then you should look at traffic. When looking at site stats you want to make sure you focus on page views or page impressions rather than hits (which may count individually each graphic viewed). Depending on your banner and market you may be primarily concerned with unique page impressions.

Banner advertising is often sold by CPM (Cost Per Thousand displays, the Roman numeral “M” stands for one thousand). Many sites also offer a fixed rate price for a set period of time.

Many marketers do not concern themselves as much with click-through rates and instead see banner ads as “branding” tools. They create brand awareness and a brand image in the viewer’s mind. The hope is that when the viewer gets ready to make a purchase then your “brand” pops into their mind. Branding can also generate sales over the long-term. Branding is difficult to measure, but can be very powerful.

If you have a big advertising budget then you might want to consider an ad agency or media buyer. They can offer a lot of value for the dollar because they have the experience, knowledge, and contacts to make the most of your budget.

It is quite possible to be your own media buyer, if you are willing and able to handle the increased workload. The biggest difficulty is finding the right sites on which to advertise your product or service. Then after you find a site that might be a good match you need to negotiate the best possible deal. It is important you be as knowledgeable as possible as it is a buyer’s market and you don’t want to pay too much. Of course you also don’t want to alienate a web master whose site is a perfect match for you.

You also have the option to buy banner space on many search engines and directories. Often this option allows you to display your ad only to a targeted audience which can obviously increase your chances for a successful campaign but it can be a pricey option.

Banner ad networks are another targeted option that might be more affordable. Individual web site owners contract with a single company to serve their banner ads and handle ad sales for them. In turn, these networks divide their sites into categories and subcategories to allow advertisers to advertise on particular sites within the network that are the most highly targeted. They also offer very sophisticated tracking tools that give you lots of valuable information about who is visiting your site, and what actions they are taking.

Some networks offer pay-per-click advertising which only charges you when someone clicks on your banner and comes to your site. However, this approach is subject to fraud by unscrupulous site owners.

A pay-per-sale network, otherwise known as an affiliate program, only charges the advertiser when a purchase is actually made. The advertiser pays both the affiliate and the network but only when there is a sale. Of course the competition to attract quality affiliates is high so while this can be effective it shouldn’t be the only method of banner advertising you use.

And some final banner advertising tips:

* Keep your message brief, direct and simple. * Attract more attention using words such as “free” and “now”. * Put “click here” somewhere on the banner. * Create different versions of the banner. * Animate your banner but only if it improves it. * Keep the file size as small as possible.

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