Tag Archives: football


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How Puma Succeeded In Attracting Millions Of Viewers Internaltionally

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A little renown football merchandise manufacturer Puma wanted to create attention in the world cup yet they did not have enough money to be able to do this. This made them to design a special message where they had it specially designed and they really wanted it to reach far and wide. The message read love.

They were able to plan well on how to be able to make an impact in the world cup by making a viral advertisement which they knew would be able to capture a large audience. They were able to create two viral videos which they wanted to use to be able to attract the fans to their brand.

This strategy was opted by puma brand manager Mr. Brett Bellinger because he knew getting audience for this type of small brand would not be easy especially during the world cup period that’s why he saw the viral campaign would be the easiest way out to do things.

These videos were able to attract large response from the people especially through the social networks since it was available on you tube. The video was designed in such a way that one of the helicopters flew right on top of the stadiums.

The helicopter flew in some of the stadiums and on one of the stadiums it was seen that different vehicles had been arranged to portray love=football message.

It was easy for the people in the social network to be able to determine which brand was being advertised by the use of love=football video even without it having the puma brand on it and by going on the comments of the bloggers it was easy to identify what type of brand was being advertised.

Due to FIFA regulations the agency given the job to do the advertisement had to be precautious and make the advertisement in such a way that FIFA would not penalize them for infringing on the set down rules.

It wasn’t an easy job to do especially for the agency Gloo that was responsible for the advertising having to compete with football merchandise brands such as Nike, Adidas and Umbro whom already had their presence felt by the merchandise which both the players and the fans were wearing.

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How Puma Succeeded In Attracting Millions Of Fans Internaltionally

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Puma started gaining recognition ever since their football campaign in the world cup based on their idea of love= Football. This was more of a message giving campaign which attracted a lot many viewers and fans worldwide.

The campaign was not so easy. They had to target the fans that really were very keen and had a very close attachment to the game. They did this by lunching 2 videos related to their idea of love=football. This helped Puma gain a lot of attention.

For a small brand like Puma, it is very difficult to gain attention at a period such as the world cup. The marketing manger Brett Bellinger suggested a viral campaign that could really create a little positive disturbance.

Main video consisted of tourist helicopter which flew over one of the South African Stadiums. This video was posted on YouTube which received many hits and became quite famous.

There were vehicles positioned outside. They created a lovely icon of football to celebrate the joy and happiness. This shows that how much the football lovers are dying after this game.

An anonymous video was also posted during this time. The video did gain a lot off attention. It was proved later on by journalists that this was a part of the Puma brand that did it.

The idea of this entire fuss was to avoid being officially in competition with other competitors and it worked! The agency also had to keep in mind that they were not violating any of FIFA’s rules and regulations about filming unofficially.

Top players already had merchandise from big companies like Adidas and Nike. The agency hired by Puma, Gloo had a lot of trouble negotiating with FIFA due to that fact.

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A Review Of Nike Mercurial Football Boots

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Football boots made by Nike have a long history of innovation and cutting edge design. Development of high specification footwear that aids player movement and mobility has really advanced in recent years. This development has brought about Nike Mercurial Football Boots.

Made from a premium synthetic leather these boots provide comfort for the wearer. The heel plate is made from fibre glass which is lighter and promotes faster acceleration. A complex stud arrangement gives the player extra support during quick changes of direction. There are also Firm Ground cleats which offer extra grip on wet surfaces.

When grip in all weathers is required the innovative stud design offers extra grip. Heels studs are designed to keep the anchored foot steady and rooted to the ground as the other foot makes contact with the ball. Teijin leather is used on the upper portion of the Nike Mercurial football boot. This is a very lightweight synthetic material that moulds to the shape of the foot offering flexibility and improved comfort.

The Nike Mercurial contains a contoured sockliner that offers support and cushioning. Reduced stud pressure on the foot is also a key benefit of this design. The upper part of the boot has a rough brushed finish which provides grip on the ball and therefore extra control whilst dribbling in wet conditions.

A key feature of the Nike Mercurial is the anatomic design. A footballer gets a more natural and comfortable fitting as the contour of the foot is mirrored by the shape of the shoe. Footballers need both comfort and stability which are both offered by this design.

Comfort and control are always required by footballers and these are specifications required of football boots. It is also important that stability in wet conditions is reliable and that flexibility allows the foot to move normally. Nike Mercurial football boots are stylish and come in a wide range of colour schemes.

The ever popular Nike Mercurial Football Boots have not failed to please this year as boots have flown off the shelves for pros and amateurs alike.

Bad Times For Liverpool Football Club

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To say the last 6 months have been turbulent for Liverpool FC would be a great understatement, current owners Gillette and Hicks have driven the company into unbearable debts and are doing all they can to sell it off and selfishly salvage some profit.

As chairman of Hong Kong based QSL Sports Group, Huang has the financial backing of a wealthy investment fund behind him. The move could see an end to Tom Hicks and George Gillett Jr’s controversial ownership of the club.

However, shortly after, the club’s chief executive David Gill revealed that there was a verbal agreement with Vidic for a long-term contract to remain at Old Trafford.

The international says he always wanted to stay at the club, “I don’t know why people think it was a difficult decision,” he said. “I always said I am happy here. I never spoke about my future. I know there was all this speculation but I never said I wanted to go. There was nothing new. I am very happy to be here.”

The 90,000-a-week contract will make him one of the highest paid players on the squad and the extension takes his deal up to a massive 18.72m.

Man United’s players who took part in the world cup have been excused from the current USA tour so Vidic will make the deal official when he returns from his holiday. With the possibility of veterans such as Ryan Giggs and Edwin Van Der Sar going into retirement, Vidic could become one of the more senior figures in the locker room.

Recently, Boston Red Sox owners; New England Sports Venture group has offered 300m for the club, a deal that the current board is happy to accept but Gillette and Hicks are willing to take legal action to prevent. The current owners are adamant they will not sell the club without making a healthy profit for themselves, an opinion which has cost them several investment opportunities. If this new venture firm acquires the club, their debts will be repaid and their future could once again look bright.

Many fans have rallied in protest outside Anfield in their Liverpool football shirt and some of the top players could lose their Adidas predators in a sponsorship clause.

Why Does Manchester United Have So Many Foreign Fans?

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Manchester United has long been the most popular team in the world, with fans ranging from the estates adjacent to Old Trafford, to the depths of China and Africa. But what exactly makes so many foreigners support the club?

Vidic, 28, says there was never any doubt about his future at Manchester United despite Jose Mourinho’s best efforts to coax him to Real Madrid. Before the world cup a representative had said Vidic had “requested some time from United to think about things”, while Sir Alex Ferguson said he could not clarify the situation, obviously causing rumours.

But shortly after, the club’s chief executive David Gill revealed that he had a verbal agreement with Vidic for a long-term contract to remain at Old Trafford. The international claims he always wanted to stay at the club, “I don’t know why people think it was a difficult decision,” he said.

The phenomenon is somewhat of a snowball effect, the club has long since been on a winning streak and has become a team worth watching, as a result television networks are keen to broadcast the games and gain viewers.

One of Beckham’s spokespersons confirmed that there had been no talk of retirement and that “he will always be available for his country, when fit, and if needed he will be there.” The manager claimed he had tried to contact Beckham but failed and further commented “I think, I hope, that when David is OK he can play here in a friendly at Wembley to say ‘Goodbye’ and ‘Thank you very much’,” Capello said. “I won’t pick him for any more competitive games.”

World cup players, of which there are many among Manchester United, are excused from their latest USA tour, including Vidic, so he will make the deal official when he returns from his holiday. With the possibility of veterans such as Ryan Giggs and Edwin Van Der Sar going into retirement, Vidic could become one of the more senior figures in the locker room.

The long and short of it is that people like to feel good, supporting a team that almost always wins is a sure way of being able to celebrate and enjoy the game. In the absence of a local team or a decent league to follow that is broadcast, it is only natural that people will choose to follow Manchester united.

It is very common to travel through an impoverished village in deepest Africa and see someone in a Manchester United Football Shirt or kicking around in a pair of Nike Mercurial boots.