Tag Archives: internet marketing promotion


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PPC Campaign Management: How Not To Lose Your Shirt

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PPC campaign management is necessary to maximize return on marketing cost for Google AdWords and other PPC ads. PPC advertising directly determines web site traffic and your ability to convert leads. It is, thus, one of the most important items in your marketing budget. But it must be managed.

PPC campaigns based on keywords and keyword phrases must be attentively managed regularly and frequently. Setting up a campaign involves building a strategy, setting a budget and bidding on keywords, creating landing pages, creating the ad copy, keyword research and selection, geographic targeting, and analytics.

Once campaign has been set up and launched, the detailed job of PPC campaign management begins. This includes: monitoring click-through activity, measuring achievement of goals, scoring leads and managing the scores, daily tracking, weekly or monthly reporting, daily or weekly updates, refining ad copy, managing costs, creating new ads, ongoing keyword research.

It is in PPC campaign management that your ad campaigns are evaluated, upgraded, improved, modified for better performance, shifted to attract a different market segment, and carefully analyzed against your competitors.

The vulnerability in PPC advertising is that if you place ads in the wrong places or you focus on the wrong keywords (or phrases). You could be spending a lot of money and getting the wrong people to your site. This is why PPC campaign management is important.

For example, if you are a CPA and you specialize in small business taxes, advertising “Form 1040 Tax Preparation Services” probably will not draw the right people. Even if it should cost less (which is not likely), the traffic it would generate would leave your site as quickly as they arrive. With bad or no PPC campaign management you end up spending money for nothing.

If, on the other hand, you win bids on “helping you recover from a surgeon’s mistakes” or “when you suffer the results of mis-prescribed medication”, you would be more likely to get the kind of traffic you want. This is called quality traffic. Quality traffic is made up of people who are highly likely to be interested in your products or services and to become sales leads when they arrive on your site. This is the goal.

PPC campaign management works to analyze daily changes in your competition, competitor marketing, changes in keyword selection for searches. PPC campaign management also tests and analyzes ads and responses, then edits and tests and analyzes again to find the right ad for each keyword in each market.

PPC campaign management also analyzes every part of what happens when someone clicks through to your website. Which landing page is most effective? Which part of the page generates the best rate of response? Do visitors follow the planned conversion route or do they drop out at some point?

Good PPC campaign management monitors prospect activity, keyword usage, customer needs, competitor activity, pricing and ad effectiveness to market your website. It then aligns all web site pages to efficiently convert leads to sales.

Because it is both time and labor intensive and because of the market research required, the task of PPC campaign management is frequently outsourced to campaign management companies who have the experience in bidding, the points of access to key markets and segments, and the experience in modifying ads and landing pages to achieve maximum success.

If you are a small business owner or professional and want more information about lead generation, see the short video, “How Article Promotion Can Send 25,000 New Prospects to Your Site Every Month – For Free.”

Ten Keys To Internet Marketing Promotion

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There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

One of the reasons internet marketing promotion seems so confusing is that the tactics are relatively new (or they seem to be), and there are so many people trying to convince you that they are the experts in either all types of promotion or in a specific type of promotion. In an effort to dispel some of the confusion and apprehension, here are the keys to internet marketing promotion.

1. A good website. It should be structured to move visitors to make a purchase and it should be written to answer their questions or address their concerns. This is the basis of all internet marketing promotion.

2. High quality keyword research. Each page of your web site must be optimized for a single keyword.

3. A Google Adwords campaign. This can be as limited as your budget requires. It might be an occasional rather than a continuous option, and it should be limited in expenditure each day. It can be a good way to get traffic to your site in the beginning or during a major campaign.

4. Search Engine Optimization (SEO) Program. Keywords change. So do search engine algorithms. The goal of internet marketing promotion is to help people find your site.

5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.

8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Ads. You will want to support your other internet marketing promotion efforts by putting a few paid banner ads on sites other that are appropriate to your business.

If you will give adequate and balanced attention to each of these keys to internet marketing promotion, you can expect to achieve the success you want. If your business is appropriate for it, you can also add an affiliate program.

If you own a small business or professional and want more information about lead generation, see the free video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”

Internet Marketing Promotion Business – Finally Exposed The Simple Approach To Unlimited Leads

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At its foundation an internet marketing promotion business is a simple and very powerful business. In it’s simplicity it is a three step process.

1. Drive traffic to your site or preferably blog. You have multiple choices here and please don’t be sucked in like so many others by unscrupulous people simply trying to sell you their e-book etc.

2. Qualify those leads. Making sure they are the right leads for your niche.

3. You must follow up with those leads who have visited your blog. Always remember this ‘the fortune is in the follow up’.

I am going to put this article into three parts as there isn’t enough room in one article to cover all three vital steps. So lets begin with step one.

If we are going to generate leads, we need somewhere to send them right? Of course, so just on the off chance that you don’t have a blog at the moment, get in touch with me so that we can get that puppy set up for you. OK, moving right along.

Great. So I am assuming you have a blog set up? Thinking of the “perfect” system for getting traffic to your blog, what do you believe it must have?

Thinking of the ideal system for getting leads, I believe it should include the following…

1. Run by itself, once set up, so that you can spend your most precious resource, your time doing the things that you would most want to do.

2. The system should be able to produce an unlimited number of people who are genuinely interested in what you have to offer and are expecting and looking forward to you contacting them.

3. A powerful and effective way that automatically follows up with these people with your valuable information about your product or service.

4. The system needs to be high touch and not just high tech in order to build that all important know, like and trust with those who are receiving your information.

5. Will give you a predictable result if you follow the system. Just like McDonalds does. We both know McDonalds have lousy burgers but their global success is built on the predicable and duplicatable system.

When it comes to the very best system that includes all five steps and will give you quick and predictable results, it has to be content and article writing. That has a blog as its nerve centre.

Unlike advertising, this strategy helps you build credibility and, overtime, a steady stream of highly qualified prospects. If you don’t have an hour or two per day to write and submit articles you can automate the process by subcontracting a service such as article writing to a third party or ghost-writer.

If you opt to outsource your article writing projects, always request to see sample articles first. This allows you to gauge the writing of the professional in question. Do they meet or exceed your expectations? Before processing payment, always check for uniqueness. Never play for work that was simply just copied from another website.

I am assuming this article has helped you, which was my goal for writing it. In part two of this series ‘How To Qualify Your Leads For Maximum Leverage In Your Internet Marketing Promotion Business’ I will be covering that critical step. You can pick up your complimentary copy by simply visiting http://bit.ly/agelHF

Discover more about internet marketing promotion. Stop by David Batchelor’s site where you can find out all about internet marketing consulting and what it can do for you.

The Critical Importance Of Internet Marketing Promotion Follow-Up

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I am presuming you have already read part one and two in this article series Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF

Following-up can be an acquired or innate skill that comes naturally to some and for others is a skill that takes time to develop over the course of their career. The Importance of follow-up in your business is huge because this is where the application of your skills and your ability to deliver the product/service become evident.

One of the huge benefits of having an internet marketing promotion business is the ability to automate your follow-ups with virtual assistants. Every time someone contacts you for information about your business, simply add that person’s email address to your list of prospects and then periodically send follow-up messages to that list.

“Think of Follow-up as an investment of your time that pays dividends and will bring referrals from your clients in droves when done properly.” — Brian J Fanslau

There is a saying in Tamil: “The crop that a peasant does not go and oversee or the loan that the giver does not go and ask back will get lost”. The same is true in your business. An internet marketing promotion lead that you don’t follow up will get lost.

Follow up is one of the most powerful skills in business situations, yet many people fail at this simple task. A person can argue their schedule is so busy that they don’t have time. This excuse does not warrant any merit. If you feel that your busy schedule is hindering your follow-ups, then you need serious evaluation of your organizational skills and time management abilities.

The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.

If you can search, read, copy and paste, you have created a very simple yet powerful mode to follow up without being a creative writer, or videographer and spending thousand to produce content. You can simply copy the link, and in the subject line write “Article of Interest” and in the body, types “Please accept this short article I read. I found it very enlightening and thought you’d find some value in it”. Click send and you’re done!

If you would like assistance with putting your lead follow-up and nurturing campaign together, be sure to contact me.

Want to find out more about internet marketing promotion, then visit David Batchelor’s site on how to choose the best internet marketing consulting for your needs.

Discover How To Qualify Your Leads For Maximum Leverage In Your Internet Marketing Promotion Business

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I am presuming you have already read my first article in this three part series. If you haven’t, you can pick up your copy from http://bit.ly/daxtTi

Continuing on from my first article ‘Discover How To Create Leads For Your Internet Marketing Promotion Business’ I am going to talk with you about the importance of qualifying those leads that you get to your blog. The quality of leads has a direct correlation to sales efficiency and success. It’s important to expend marketing efforts on getting only the traffic to your blog. So how do we do that David? Well personally I always use this three step formula.

The reason been is they are simply not bringing targeted qualified traffic to their sites. So what you need to do is winnow down generic traffic to the traffic that is most likely to buy. Here is how to pre-qualify traffic and turn that traffic into actual leads:

STEP 1: Determine who your target market is. Targeting a specific market does not mean that you have to exclude people that do not fit your criteria from buying from you. Rather, target marketing allows you to focus your marketing and brand message on a specific market that is more likely to buy from you than other markets. This is a much more efficient and effective way to reach potential clients and generate business.

STEP 2: Craft a targeted message. You have probably heard that you can make hundreds, thousands or even millions of dollars by building a targeted email list and then selling products and services to the people on the list. There is some truth to this statement. A targeted email list can certainly come in handy when trying to promote an existing business, supplement current sales or jump start a new enterprise.

STEP 3: Capture the traffic that goes to your blog. To build or to extend your client list, opt-in marketing is definitely the best solution. With opt-in marketing, you will get to collect names and email addresses of potential buyers, of course with their implied prior consent. As the list grows, you can further categorize it into various segments in terms of personal taste, buying preference, frequency of purchase, and so on. This benefit will enable you to plan ahead other strategies relating to the segmentation.

Building an opt-in email list and sending a newsletter on a regular basis is one of the best ways to build long term relationships with your customers. If your newsletter offers valuable information your subscribers will trust your product recommendations thus helping you generate sales.

This brings me to part three in this series ‘Following Up Until You Get Action in Your Internet Marketing Promotion Business’ you can get your free complimentary copy of that article from http://bit.ly/d4KRnY????

Looking to find the best deal on internet marketing promotion, then visit www.davidbatcheloronline.com to find the best advice on internet marketing consulting for you.