Tag Archives: LCD signage


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Looking for Digital Signage that Isn’t the Same Old Boring Stuff?

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There’s plenty of dynamic signage out there, as the preponderance of digital screens has allowed business owners and other people with the need to get a message across to really embrace the possibility of a non-fixed visual image.

You might think most digital signage systems are only installed at the front of a store, to show a few boring old rotating products in place of the flyer that was once tacked up, but creative owners are taking it far beyond that. Here are 4 less-than-common ways people are using digital signage.

#4: In Apartment Lobbies.

Some higher-end apartment buildings might now feature a digital display, which can be used in a number of creative ways. The most obvious is just to inform the residents of building news, but some apartment managers take the ‘hotel’ approach, putting weather forecasts and traffic info to help residents heading out for the day.

#3: On Buses and Subways.

Most digital billboards you might see on a bus or a subway will be used for advertising purposes, but in many cities, it goes beyond that — the digital signage system features a public safety series, telling riders how to avoid pickpockets and keep themselves safe.

#2: Split Testing!

In the same way that online advertising has allowed people to measure exactly what their customers are doing in order to better-modify their advertisements, digital signage allows a business owner to modify their message over and over again, until they hit on the right one.

As an intelligent businessperson, you might do up multiple approaches to a promotion and place them, on a rotating basis, on a piece of digital signage. See which one converts the best, and go with it!

#1: To Make Businesses Actually Human.

Sometimes it’s hard to be funny in a press release or a news story, but corporations and city halls and other organizations that have to communicate with the public on a regular basis are realizing that a light touch in their words — often only achievable with a digital sign — can make a big difference in how customers respond.

Looking for new ideas on how to use LCD Signage for your business? For examples of Dynamic Signage in action, pricing information and a free trial visit SmpleDigitalSignage website!

What’s Your Approach To Digital Signage?

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You may have already heard this term if you work in marketing, advertising or anything related to the world of media. But, a lot of us are confused at to this term means. Here is a quick look at what digital signage is and how it is used.

Digital signage is a way to use electronic solutions to promote a product or just convey some information to an audience. It uses LCD screens and plasma displays in conjunction with media players to provide a unique way to advertise. It is mostly used as a marketing tool.

You will see LCD or plasma screens in many places in the public zone especially in shops. Sometimes this tool is used in private environments such as corporate buildings. By putting it in the public, you increase the number of people who come to know of the product you are advertising so it is a great advertising method. It has a lot of benefits in how you interact with your consumers.

Using digital design solutions is a great way to engage your audience, making the information a lot more interesting so you can better capture their attention. You are able to change he information so that it suits a time and audience increasing the relevancy of the advert. This is very useful and can be done even by using interactive screens. This type of advertising has shown to be highly effective over the old static tools used.

Digital sign solutions are used by many different companies and organisations and not only for advertising. There are many that use it to make public announcements such as the news and weather reports or provide travelling information. They are also used by many big retail brands in their stores to enhance their brand recognition and name.

If you are thinking about using digital content solutions then you should be aware of the costs that are related. The LCD screens and plasma displays tend to be costly. The best option is always to go for the commercial screens as they are made to be in constant use. Also, consumer products come with a warranty that will not be covered if it is used commercially.

A good way to keep the costs down for digital signage is to buy all the related tools you’ll need from one company. You will need a few things such as the monitor, stand and an audio player. There are companies that offer special design content solutions so it’s worth doing a little research before you buy.

You can build your business visibility with your target market fast and easy with digital signage! Using digital display will give you the opportunity to easily send a personal message to your customers.