Tag Archives: marketing leads


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12 New Business Leads Tactics

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Your business or practice should have someone spending part of each day building the future success of your business on new business leads. These leads are the future of your company.

No matter how much easier and less expensive it is to keep selling to people who have already bought from you, the truth is that current customers can only buy so much. Every product or service will not be appropriate for them. If your business is to hold its ground and gain ground (grow), you must bring in new business leads.

The way you find and manage new business leads might be automated or it might be very hands-on. The future does not require automation. But building a future for your business by ensuring a constant stream of new leads requires some kind of daily attention to marketing, lead nurturing, sales, and customer satisfaction.

How to Get New Business Leads

You can draw new business leads into your orbit using a number of methods. Some of the most effective methods are:

- A customer-focused enterprise

- A carefully-planned internet marketing strategy

- A well-designed and well-constructed website that converts visitors to leads

- An active blog that speaks to customers and (ideally) gets them to talk back

- Social Media activities

- A well-designed lead nurturing program

- Automated data management for lead management

- Attentiveness to customer feedback to understand needs and desires

- Customer knowledge that informs product and service development

- Flawless customer service

- A highly-effective sales process

- A finely-tuned referral request process

Converting New Business Leads to Customers

Converting is the ideal term for making leads into customers. To convert means “to turn.” It means turning the customer’s opinion to want or need for your product or service. Making new business leads into customers usually happens in three steps:

1. Determine what customer desires or needs you can meet with products or services.

2. Show each prospect how your product or service meets his or her need or desire.

3. Give each prospect enough information about your product’s benefits to allow the customer to make the decision to buy from you.

When your sales process (both direct and automated) can move through those three steps with each new business leads, you can reasonably expect to convert leads to customers. Information must be obtained and provided as the customer is ready to offer or receive it. Your job is to provide the information the customer needs in order to buy from you in a way and on a schedule that matches the preparedness of the customer to receive it.

Using the methods above to attract new business leads and then to use the this three-step process for converting leads to customers, your company will be able to build a steady stream of prospective customers.

If you are a small business owner and want to Discover more about new business leads, view five free videos at http://videos.internetleadgenerationacademy.com. Discover techniques like how to get on Google’s first page and making a video without a camera.

5 Mistakes You May Be Making That Prevent Web Visitors From Turning Into Web Leads

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Web leads are the people who visit your business web site. If properly managed, web leads often become customers. If your web site and the copy on the pages (as well as other information and helpful content) are well written, visitors will be led from a landing page to the pages that will provide the information they want or answer their questions.

A study by the American Marketing Association recently revealed that only 80% of those who visit a web site will make it beyond the landing page, only 20% will reach the shopping cart, and only 2% will make a purchase. This reveals two important truths: (1) many web sites are not making navigation easy enough to move visitors through the site to a purchase, and (2) web sites are not helping people overcome the typical barriers to buying.

According to the study, the five leading reasons people leave a web site before making a purchase are:

1. They are not ready to buy. Instead they are still gathering information or they are not the right visitors. Web leads must be managed (if they are the right visitors) in ways that help them gather the information they need quickly and given a reason to buy now.

2. Unclear site instructions. These web leads shut down because they cannot find the information they need to buy. Your job is to make that information easy to find.

3. They get distracted. Often there is too much dissonance on the page. The landing page should resemble the ad that brought you the web leads. This will feel comfortable. There should be nothing on that page that is not designed to move the lead to a buying decision.

4. Fear, uncertainty or doubt. Many things can produce these feelings. Among them are too many product choices or options, the risk associated with buying complex or high-priced items or services. Your job in managing these web leads is to remove the risk (or mitigate it), limit the number of options and help them move to more and more focused information and decisions.

5. Frustration and fatigue. These are the web leads that get tired and frustrated because they cannot find what your ad told them to expect or because there are too many steps in the purchase or links do not work properly, etc. Your site design and the text on your landing pages must remove these possibilities.

Web leads are too often people who might have bought but gave up. Managing leads means removing barriers. When you can find ways to manage web leads around these barriers, you will reduce the number of people who leave your site without buying from you.

If you own a small business and want more information about web leads, access five short videosat http://videos.internetleadgenerationacademy.com. Discover techniques like how to get on Google’s first page and creating a video without a camera.

Five Tips For Online Lead Generation

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Would you be surprised to find out that online lead generation has changed during the last several months? Today, leads are coming from phones, voice messaging, text messaging, and more. There are now many new ways to get leads for your website. You can even identify the phones in a restaurant at a given moment and send a coupon for a free desert on the next visit.

Here are five tips for online lead generation that have either emerged or gained importance during the last year or so. Some will require some research and training. But if these five tips have not yet been included in your online lead generation plan, they should be included soon.

1. Video. Video is the new essential. It is almost as important today as search in online lead generation. Video does not need to be professionally produced. It just needs to appeal to your market and be entertaining. When you make it, keep in mind that you want it to be visible on Facebook, your web site and on phones.

2. Social Media. Social media is an effective way to build a group of followers and get people talking about your business. Focus on the two or three that are most likely to reach your target audience. In addition to online lead generation, these are also a very effective way to build links back to your site. And now, live social media activity is being picked up in search results by at least one of the leading search engines.

3. PPC Sponsored Listings. Sponsored listings on the results pages of the search engines are regaining importance. With search now including all of the chatter on the social networks, it is becoming more difficult to attain top ten ranking in organic search. This might again be the best option for appearing on page 1, which is essential for online lead generation.

4. Optimized content. Everybody needs to be adding content to their site regularly. That content also needs to be promoted and shared in other ways on the web to help you with online lead generation. Articles should be submitted to directories; press releases should be distributed online and sent to local media. Product and service descriptions should be spiced up and optimized. Everything you post anywhere online, including your blog, should be optimized and linked back to your site.

5. Automation. With a little effort, you can find a program or service that can automate almost everything you need to do for online lead generation. From lead management solutions to content production assistance, pre-planned auto-responder programs and much more can be found with just a little effort. Don’t be afraid to take advantage of it after checking it out. It will save huge amounts of time.

These changes are important for online lead generation. Making them part of your larger efforts will keep you on top of new developments and help you maximize your efforts.

If you own a small business or professional and want to learn more about lead generation, see the free video, “How Article Promotion Can Send 25,000 Visitors to Your Web Site Every Month – For Free.”

12 Ways To Get New Business Leads

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Your small business firm or solo practice should spend part of each day building upon the recognition that new business leads are the future. Somebody in your company should be devoting part of every day to attracting and selling to leads for your company. New business leads are the future of your company.

Everybody knows it is easier and less costly to sell to someone who has already made a purchase from your. The truth is, however, that a customer can only buy so much from you. Every product or service will not be a fit for every customer. If your business is to grow and sustain itself in the future, you must attract new business leads.

The way you find and manage new business leads might be automated or it might be very hands-on. The future does not require automation. But building a future for your business by ensuring a constant stream of new leads requires some kind of daily attention to marketing, lead nurturing, sales, and customer satisfaction.

Drawing New Business Leads Into Your Orbit

You can attract new business leads in many ways. Most companies use a combination of tactics. Some of the most effective are:

- Keep the company focused on the customer

- A well-designed integrated internet marketing strategy

- A website that actively and consistently converts visitors to leads

- An active blog that speaks to customers and (ideally) gets them to talk back

- Social Media strategies

- A finely tuned lead nurturing process

- Good prospect data systems for lead management

- Active gathering of customer opinions, needs and desires

- Customer knowledge that informs product and service development

- Outstanding customer service

- A highly-effective sales process

- An active program seeking customer referrals

Making Leads Into Customers — Conversion

Converting is a particularly appropriate term for making leads into customers. To convert means “to turn.” It means turning the customer’s opinion to a desire or need for your product or service and then winning or closing the sale of the product or service. Converting new business leads to customers is, then a process of:

1. Understanding the customer’s pain, need or desire.

2. Show each prospect how your product or service meets his or her need or desire.

3. Give each prospect enough information about your product’s benefits to allow the customer to make the decision to buy from you.

When you can move leads through these three steps, you can make them customers. You must time delivery of information to match customer readiness to hear it. Your job is to provide the information the customer needs in order to act on it.

The tactics outlined above can be used to draw in new business leads. Then move through the three steps to convert them to customers. When you can do this flawlessly, your company will be able to build success on new business leads.

If you are a small business owner or professional and want more information about lead generation, view the free video, “How Article Promotion Can Send 25,000 Visitors to Your Web Site Every Month – For Free.”

Ten Ways To Get Internet Leads

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Many small business owners and professional services firms have the erroneous belief that if they put up a three or four page web site that duplicates their press kit they will instantly generate new internet leads for their business. Generating leads for a business is not quite so easy or so hands-free. But it also is not advanced calculus.

If you want to get internet leads to grow your business you need a marketing plan, a web site that will convert leads into customers, an investment of time and effort or an employee with the skills to do the work, and a process to lead people from hearing about you to becoming your customers and staying customers.

We live in a time when people want and expect information. They will visit your web site and give you contact information and permission to contact them only if you offer the information they need in a format they want. This means that part of your internet leads strategy must include a content strategy. You must decide what kind of content you can offer and how you will package it. They you must decide whether to offer it free or for a price. Finally you need to decide where you will promote that content package and how you will deliver it to the people who meet your qualifications.

Among the activities that will bring new internet leads to your web site are:

- active social networking

- article publishing

- media releases

- a web site created with the customer in mind

- appearing on the first page of relevant search results

- video content (if appropriate)

- properly structured web site.

- email marketing strategy

- Adwords and online advertising

- lead nurturing process

Whether you launch a strategy to get internet leads or you decide to buy internet leads from one of the companies that sells lists of leads, you need to have everything else in place first – your attractive offer, quality content, information about the products or services you offer, and a way to move people through the buying cycle.

If you own a small business or professional and want to learn more about lead generation, view the free video, “How Article Promotion Can Send 25,000 Visitors to Your Site Every Month – For Free.”