To build an internet site is one of the most important things that a company has to develop in its online marketing plan. Their public image, the door to the world, is opening to visitors, customers thru the Internet.
Hence when developing an internet site and a SEO strategy, the owner of the company, the marketing director or the responsible of communication has to have some clear ideas about what is what they are trying to find.
Brand technique
First, promoting director should think that an internet site is one of the main inversions that a company should do. That seems that everything must be correct and changed to the brand company standards. A hideous designed internet site can destroy the brand image offline and this can be a serious problem.
Second, it’s necessary that brand colors, typography and other elements respond to a unified policy. It's not a brilliant idea to develop a different color strategy online and offline because that kind of actions will bug and confuse the visitor.
Colors and their importance
It has been showed that colors have a vital part in visitors ‘ actions. A site must have the brand ones but also others that will be adapted to the kind of visitors we'll have. If colors aren't the rigt ones, the visitor won't convert into consumer and clients will nor convert into clients.
A bad selection of our website colors can ruin our inversion and give a negative sensation to our visitors, so professional steerage is very commended when a company is going to develop a presence in the web or in social networks
Some little tips
It's said that if websites have a phone number in the top right of each page and a small contact form to each page where it is wanted to capture a site conversion, leads from website visitors can increase by at least five times.
Abel Pardo is CEO of Aigen Digital Marketing and Professor of Posicionamiento Web at the University of Leon


