Tag Archives: sponsorship


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Umrbo Revive Football Kit For Revived New York Cosmos

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Avoiding the usual over the top, big budget CGI campaigns that sports companies usually use, Umbro have chosen a retro pop-art style. The advertising campaign has been created by a relatively unknown Manchester agency who said they wanted to shy away from the usual dark ominous billboards you see looming over high streets.

The new kits have been designed with a combination of renewable fabric sourcing and selection of aesthetic references to the clubs rich history.

In the production of each kit, Nike used recycled polyester fabric and up to eight recycled plastic water bottles from disposal sites in Japan and Taiwan. The bottles are cleaned, disinfected, reduced to tiny flakes and melted down into yarn and spun for fabrication. This process uses 30% less energy than manufacturing regular polyester.

Nike calls the new material their ‘Dri-FIT’ fabric which is 13% lighter than previous kits and accelerates moisture evaporation. They claim the fabric is 7% more breathable than previous kits as strategic ventilation zones are positioned along the sides of the jerseys and at other points.

They uses a double knit structure and a dynamic fit to give the kit a sleeker appearance whilst offering 10% more stretch than the previous jersey. This season, many other clubs have copied the trend, including Arsenal, Glasgow Celtic and Inter Milan. Manchester United’s new kit is the most eco-friendly and technologically advanced kit in football history.

The Club’s new kit is a clear retro design, with original colouring and styling of the old version, but with a modern cut. The kit is manufactured out of a high tech polyester mix which reduces overheating and wicks away perspiration. It is on sale this season.

The new kit is of similar retro design to the highly anticipated umbro speciali boots. Umbro have also sought after the contract for the Liverpool football shirt despite the current condition of the club.

A Number Of Different Experiential Marketing Methods

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Experiential marketing is intended to bring customers in much closer contact with your services and products so that they can come away having experienced something memorable and enjoyable. There are many different experiential marketing strategies that you can employ for your business, and it might be a good idea to run through a few of them to find something that suits you.

It is a good idea to take your services on the road and bring them straight to the public. Drive a vehicle or use some form of transport that is going to display your company ethic and get involved with the public, asking them questions, and getting feedback on your products and services.

Try setting up a home party. When setting up one of these home parties it is crucial that you keep down the guest list to only 20 people or less. This will help you to maintain a more friendly and intimate environment. Give potential customers an opportunity to enjoy and engage with your products and it is far more likely they will make a purchase.

Sampling should be adopted as well. With sampling you will send out specific samples of different products, coupons, guest tickets, and all sorts of other things to potential customers and clients. Ideally, if the customer enjoys the product they will make a purchase. In addition, if the product does do well on the market then all losses will be recouped several times over.

Consider new direct mail. Unlike regular direct mail that will simply list the name of the customer at the top of the letter, new direct mail will take this step further. By conducting more intensive research into potential customers the mail is far more personal, making the customer more likely to engage with it.

Whatever method or strategy of experiential marketing you choose to adopt, your customers should always come away with a far more engaging experience behind them.

looking for information on experiential agency then speak to mr experiential himself an expert in experiential agency and part of an agency called england.