If you have been involved in any conversations about getting traffic to a web site, you have almost certainly heard someone talk about cheap traffic. If you are new to internet marketing, you might not know what is meant by “cheap” site traffic. The first thing you should understand, however, is that “cheap” in the context of web site traffic is as relative as the word “cheap” is in any other context.
Whether you are starting a business or professional practice, or you have been in business for years and just realized you need to do some internet marketing, cheap traffic is in high demand. There are ways to get traffic to your web site that do not cost an arm and a leg.
If you are on a budget (or not), there is nothing better than free traffic for your business. But it takes time to build the kind of visibility that will bring throngs of targeted visitors to your site every day. While you are creating the content and taking other steps to build your online visibility, you probably need customers or clients obtained as cheap traffic. And this is the reason many entrepreneurs, professionals and small businesses buy traffic.
What qualifies as cheap traffic?
If you are a small business, an entrepreneur, or a professional with a limited budget, finding cheap traffic is critical. Here are some ways to get quality targeted traffic and a low cost:
– buy a small amount of targeted traffic (expect to pay $1.30 per thousand)
– use Google Adwords to pay only for the traffic that actually clicks through to your site
– use other pay-per-click advertising (banner ads, other ads, links on other sites)
– use paid banner or space ads on sites that cost less than many others (instead of The Wall Street Journal, try a local newspaper)
– Put some attention on local search
– Opt for lower cost marketing tactics such as e-mail, direct mail, classified ads.
None of these marketing tactics is free. It will be up to you to decide what qualifies as cheap traffic for your business. Even some of the tactics that appear to be free (e-mail marketing, article marketing, PR campaigns) involve cost related to distribution, writing, design, etc.
By testing and refining and careful planning, you can build a marketing plan that will successfully bring affordable traffic (as you define it) to your site. Try to balance the tactics and look for the biggest return on your investment.
If you are a small business owner and want more information about cheap traffic, access five short videos at http://videos.internetleadgenerationacademy.com. Discover tactics such as how to get on Google’s first page and creating a video without a camera.
