Tag Archives: web site traffic


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Marketing and Advertising a Business on Facebook

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Advertising your business on Facebook is a marketing must in today’s social networking crazed world. You can easily build a profitable and sustainable business with social media marketing. However, to be successful, you must be aware of how to implement the best marketing and advertising principles for each vital area of your business. This article will make clear to you the most effective and practical techniques for each crucial area.

Create Your Product:

When it comes to product creation, you must know what your market wants or you may end up spending countless hours and dollars creating a wonderful product, that nobody wants to buy. It is very risky to create before you know what will sell.

This type of risk can easily be eliminated by simply working with your niche/market by marketing with Facebook. Here are some simple steps to take to get the feedback from your market to help you create a fantastic product that people will line up to buy.

1. Launch a campaign to gather feedback from your market. You can have a general idea for a product and then ask people what they want to see in the product.

For example, if you are planning to sell a new book for a particular niche like great skin care, you can ask skin care enthusiasts what they would like to see in a new, updated skin are guide.

You can convince people to respond to your new campaign by offering something of value. Many businesses run contests to encourage people to join the conversation on Facebook. Once you have enough feedback from your market, you can tighten loose ends by having your fans vote for the features or product characteristics that they like the best.

2. Create awareness about your campaign. Again, never underestimate the power of advertising on a huge social network like Facebook.

Don’t forget to send an email blast to your email list (if you have one) and promote your new Facebook campaign offline as well; the more people that you can drive to your event or campaign, the better. The higher the number of participants, the better the chances of getting quality feedback that will improve your product creation efforts.

3. Be active! Don’t assume that after launching your campaign that it will then run itself. You need to stay on top of things by actively participating in your own campaign.

All types of social media marketing should to be regularly monitored. If you want to successfully use the feedback your campaign garners, then you have to be aware of the feedback you are getting. The only way to do this is by watching how your campaign develops throughout the days and weeks to come.

It is fun and easy to learn how to advertise free on Facebook! Check out this free newsletter for more tips on how to generate traffic to your site over night!

Why Cheap Traffic May Be the Best Traffic

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If you have been involved in any conversations about getting traffic to a web site, you have almost certainly heard someone talk about cheap traffic. If you are new to internet marketing, you might not know what is meant by “cheap” site traffic. The first thing you should understand, however, is that “cheap” in the context of web site traffic is as relative as the word “cheap” is in any other context.

Whether you are starting a business or professional practice, or you have been in business for years and just realized you need to do some internet marketing, cheap traffic is in high demand. There are ways to get traffic to your web site that do not cost an arm and a leg.

If you are on a budget (or not), there is nothing better than free traffic for your business. But it takes time to build the kind of visibility that will bring throngs of targeted visitors to your site every day. While you are creating the content and taking other steps to build your online visibility, you probably need customers or clients obtained as cheap traffic. And this is the reason many entrepreneurs, professionals and small businesses buy traffic.

What qualifies as cheap traffic?

If you are a small business, an entrepreneur, or a professional with a limited budget, finding cheap traffic is critical. Here are some ways to get quality targeted traffic and a low cost:

– buy a small amount of targeted traffic (expect to pay $1.30 per thousand)

– use Google Adwords to pay only for the traffic that actually clicks through to your site

– use other pay-per-click advertising (banner ads, other ads, links on other sites)

– use paid banner or space ads on sites that cost less than many others (instead of The Wall Street Journal, try a local newspaper)

– Put some attention on local search

– Opt for lower cost marketing tactics such as e-mail, direct mail, classified ads.

None of these marketing tactics is free. It will be up to you to decide what qualifies as cheap traffic for your business. Even some of the tactics that appear to be free (e-mail marketing, article marketing, PR campaigns) involve cost related to distribution, writing, design, etc.

By testing and refining and careful planning, you can build a marketing plan that will successfully bring affordable traffic (as you define it) to your site. Try to balance the tactics and look for the biggest return on your investment.

If you are a small business owner and want more information about cheap traffic, access five short videos at http://videos.internetleadgenerationacademy.com. Discover tactics such as how to get on Google’s first page and creating a video without a camera.

Top Ten Traffic Tips

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1. Update the pages on your site often. Stagnant sites are dropped by some search websites. You may also put a date counter on the page to show when it was last updated.

2. Offer further worth on your internet site. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You may also publicize their books or videos, if these products relate to your industry and aren’t competing with your own product.

3. You can permit buyers to ‘opt in’ to get discounts and specials. Place a link on your internet site to invite purchasers to ‘opt in’ to get a once per month newsletter or valuable chits.

4. Add a link to your first page with a script ‘Book Mark or Add this site to your Tops.

5. Add a link ‘Recommend this site to a Friend’ so the visitor can e-mail your site link, with a prewritten title, thought you may be enthusiastic about this, by clicking on it.

6. Brand your internet site so that visitors always know they’re on your Internet site. Use consistent colours, emblems and slogans and always offer a ‘Contact Us ‘ link on all pages.

7. Create an ‘Our Policies’ page that obviously outlines your philosophy and elements in handling your clients. Also post your personal privacy policy as well so that clients know they’re secure when they visit your website.

8. Make a FAQ page which addresses about all the doubts and clarifications about your product or your company that are possibly going to get asked. This helps to resolve almost all the patrons doubts in their first trip to your internet site.

9. Ensure that each page on your web site has appropriate titles and keywords so that your customer can find their way back to your website if they lose the book mark.

10. Never spam a customer, who has decided on newsletters, with uncalled for mails. Later if they decide they need to ‘opt out’ of the mailings, be totally certain you honour their request and take them off the contact list. They will still come back if they like your products. But they may definitely not come back if you continue to flood their e-mail box with mails they no longer want to receive.

Learn more about Better Traffic. Stop by Hayley Black’s site where you can find out all about Trafic Increase and what it can do for you.

Six Ways To Get Cheap Traffic

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If you have been thinking about getting traffic to a web site, you have probably heard someone talk about cheap traffic. The phrase can mean different things to different people. The first thing you should know is that cheap web site traffic is as difficult to define as using the word in any other conversation.

Whether you are starting a business or professional practice, or you have been in business for years and just realized you need to do some internet marketing, cheap traffic is in high demand. There are ways to get traffic to your web site that do not cost an arm and a leg.

Everybody wants free traffic for a business. But it takes time to build the kind an internet presence that will bring throngs of eager customers to your site every day. While you are building your online visibility, cheap traffic can get you customers who are ready to buy.

What is cheap traffic?

If you have a limited budget, finding cheap traffic is essential. Here are some ways to get targeted traffic and a low cost:

– buy a small amount of targeted traffic (average cost, $1.30/1000)

– use Google Adwords to pay only for the traffic that actually clicks through to your site

– Place paid ads, banners, links, etc. on other related sites

– Place banner or space ads on sites that cost less than many others (try the local business magazine instead of Forbes)

– cheap traffic is available if you make maximum use of local internet advertising

– Choose less costly marketing tactics such as e-mail, direct mail, classified ads.

This is not free marketing by any means. It will be up to you to decide what qualifies as cheap traffic for your business. Even some of the tactics that appear to be free carry some cost in preparing copy and design.

By testing and refining and careful planning, you can build a marketing plan that will successfully bring affordable traffic (as you define it) to your site. Try to balance the tactics and look for the biggest return on your investment.

If you own a small business or professional and want more information about lead generation, view the free video, “How Article Promotion Can Drive 25,000 – 50,000 Visitors to Your Site Every Month – For Free.”

Risks And Cautions When You Buy Web Site Traffic

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Are you wondering how some people get large amounts of traffic to their web sites? The answer is that they probably buy web site traffic. A new web site and in need of a lot of traffic quickly is a good reason to buy web site traffic. Would you rather buy traffic for your site than learn how to attract customers on your own? If so, you might want to buy traffic.

Consider the Risks When You Buy Web Site Traffic

If you plan to buy web site traffic you need to be aware of potential risks and weigh them very carefully. There are unscrupulous companies that can waste your money by simply sending anyone and everyone to your site in order to pile up a huge number of clicks. They will bill you on the basis of the number of clicks they deliver to your site. Some companies use software that redirects people to your site who do not want to be there. The visitor leaves instantly, but you are still billed for the click.

A second risk you need to consider before you buy web site traffic is possible damage to your site’s reputation with the search engines and with any affiliate accounts you might have. Whether you are using Google Adsense or you have some other affiliate account, you are accountable for the accuracy of the traffic to your site and the calculation of the number of clicks on your pages and ads.

How to Buy Web Site Traffic

There are a number of companies that sell web traffic. Some offer you the ability to target your traffic in one or more ways. Choosing to buy web site traffic is often designed either to increase traffic sharply or to jump-start traffic on a web site. These companies collect “visitors” from “pay per click” email marketing or banner ads or by using pop-up or pop-under windows on other web sites.

Buying traffic is very simple. You launch a web site designed to meet your goals. Test your site for “natural” traffic for some period of time (two or three weeks) to monitor traffic and set a baseline for comparison. Then shop the companies that will allow you to buy web site traffic. Look at whether or not you can target the traffic by geography, demographics or related interest.

Select the company that seems the best match for your needs. Then test it. Buy web site traffic in the smallest quantity possible, and measure how the visitors behave on your site. Do they bounce off immediately? Do they read content? Do they make a purchase?

If you are happy with the traffic the company delivers, you can then go back and buy more traffic. If you suspect click fraud or the traffic does not seem to be sufficiently targeted, you can either try to re-target the traffic you need or change to another company. Sometimes it is a good idea to test several companies and make a decision to buy web site traffic based on results.

If you own a small business or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Drive 25,000 Visitors to Your Web Site Every Month – For Free.”