There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.
One of the reasons internet marketing promotion seems so confusing is that the tactics are relatively new (or they seem to be), and there are so many people trying to convince you that they are the experts in either all types of promotion or in a specific type of promotion. In an effort to dispel some of the confusion and apprehension, here are the keys to internet marketing promotion.
1. A good website. It should be structured to move visitors to make a purchase and it should be written to answer their questions or address their concerns. This is the basis of all internet marketing promotion.
2. High quality keyword research. Each page of your web site must be optimized for a single keyword.
3. A Google Adwords campaign. This can be as limited as your budget requires. It might be an occasional rather than a continuous option, and it should be limited in expenditure each day. It can be a good way to get traffic to your site in the beginning or during a major campaign.
4. Search Engine Optimization (SEO) Program. Keywords change. So do search engine algorithms. The goal of internet marketing promotion is to help people find your site.
5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.
6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).
7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.
8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.
9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.
10. Paid Ads. You will want to support your other internet marketing promotion efforts by putting a few paid banner ads on sites other that are appropriate to your business.
If you will give adequate and balanced attention to each of these keys to internet marketing promotion, you can expect to achieve the success you want. If your business is appropriate for it, you can also add an affiliate program.
If you own a small business or professional and want more information about lead generation, see the free video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”