There are many different ways of getting targeted traffic to your website, these included email, radio, PPC ads and TV. One commonly overlooked method is direct mail. This marketing technique might not be the cheapest, the main thing is though that it works. It adds to the credibility of your website while preventing problems like click fraud and unsolicited email complaints.
Printed envelopes allow you to control precisely how your mailing is presented to your prospective customer. In contrast to email shots, which appear differently depending on the users email software You can employ the services of an outside company to create your printed envelops and mail shot or you can do it yourself if your office is well equipped. You could use a print management company who will create and post your mail shot. You only have to create an ad and send the mailing list to them via email.
In order for your mail shot to be successful it will need to be well thought out and optimised. The first major hurdle is to get your mailing opened when it lands on the recipient’s door mat. The design of your printed envelopes can play a huge role in the success of the campaign. Simply telling people about your website will only yield a few results, but you can do much better than this. The most effective response comes when there is a specific call to action. This call to action will work best if recipients are sent to a specific landing page which contains the information which they were initially interested in. It can send potential customers to the exact offer you seek to promote. In this way you can track the effectiveness of the direct mail campaign.
It is advisable to create a short website URL which directs people to the relevant page and is easy to type into the address bar quickly. It’s best to wait until major search engines have indexed a website before starting an offline campaign. This will ensure that even those people who type the URL into the search engine will still end up on your website. Personalizing your direct mail advertisement will also improve its results. If nothing else, the recipient’s name and address should be on their.
Another advantage of a specific, targeted offer is that it allows you to set a deadline. Offers with a short deadline are more likely to create an immediate response. Make sure you allow enough time for the literature to be printed and posted out. Give enough time on the offer for people who don’t check their post straight away.
Such campaigns have successfully driven targeted traffic to many different websites, so why not give direct mail a try? Start with planning the content of your mailing and consider the way it will be presented and the design of the printed envelopes. It may be that a letter would work best, but there are other options available so do some research. Next, you can set up printing and delivery.
Go for printed envelopes to increase the success of your direct mail marketing campaign.
