Before we discuss what promotional merchandise are out there for this year’s World Cup Finals in South Africa we have to get one thing absolutely straight. And I apologise to those of you who already are aware of this. You should not under any conditions print the official logo on any business items, promotional merchandise or anything else unless you are a sponsor or you are producing promotional merchandise for a customer of yours who is.
Every time a large event like this or the Olympics comes around there are almost always armies of people ready to produce illegal duplicates of everything associated with the event. Nevertheless over the past ten years or so sponsors have begun to fight back. Many of them have invested in some very costly advertisements warning people that they will take them to court should they infringe any aspect of their extremely expensive sponsorship deal
In the past millions of products such as printed T-shirts, promotional bottled water and even leather conference folders were confiscated and destroyed in a crackdown on counterfeit trading. It’s hardly a revelation when you consider that these firms are paying out literally millions of pounds on sponsorship with a fair part of that being applied to manufacture business items or corporate clothing.
OK so that’s the lecture over now let us see exactly what promotional products are available for this year’s World Cup. Well the regular old favourites of printed T-shirts, embroidered polo shirts and promotional baseball caps definitely head the list so far as promotional merchandise is concerned. And undoubtedly there will be millions and millions of the usual suspects such as promotional keyrings, printed mugs, cheap plastic pens etc. Promotional face paints have become very popular over the past ten years and the addition of rub on skin transfers have made these promotional products even more in demand.
The variety of promotional soccer balls has once again grown and the selection of coatings and branding techniques is truly amazing. There is simply next to nothing that cannot be branded onto the face of one of these excellent promotional products. Promotional Lanyards that can take mobile phones or even promotional bottled water are already exceedingly popular because they are relatively inexpensive yet quite visible so organisations like that combination. Promotional Flash drives are also on top of the list for companies with a marginally larger budget. Noisemakers will reign over the less costly end of the market with plastic-type trumpets and promotional whistles being the most commonly purchased products.
Corporate clothing is also going to be extremely popular, the local climate will be warm for the finals however a certain amount of the earlier rounds are being held at altitude where the temperatures can drop in the evening. Therefore you will possibly see quite an interest in light promotional jackets in addition to printed T-shirts and embroidered polo shirts.
So whatever decision you make for your World Cup promotional items do if possible order it as soon as you can. The earlier the order is in the system the better the chance you have of having it delivered in plenty of time. If you are shipping promotional products out to South Africa as opposed to distributing them in your own country be aware that the Import Customs red tape might be extremely complicated and products can often be delayed for quite a while. The last thing you will want is to have your products arriving a few days after the compatition is over.
BTC Group screen print and embroider hundreds of thousands of different pieces of Promotional Clothing every year. To see how they do it why not watch a short Video and see how this great company does it so well.